The absolute best time to advertise your products and services is when a potential customer has just searched for them on Google.
If you’re looking to reach a large market of people actively searching for your products and services with the immediate intent to buy, Google search ads is where you should start.
How Does Google Ads Work?
In a nutshell, you bid on the keywords related to your business to get your ad in front of searchers and pay Google a small fee if your ad gets clicked.
If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can be a disaster and waste a lot of money.
As you can probably imagine, running a successful Google ad campaign requires a lot of time and attention, it’s also a highly-competitive environment where only the savviest of advertisers thrive.
At PaceDigital, we setup, monitor, and optimize our clients’ ad accounts to ensure they find success over the competition.
Google paid search marketing isn’t easy, but the results can redefine success for your business.
Sound complicated? While Google ads can be a powerful tool when it comes to boosting the sales and profitability of your business, implementing this strategy can be overwhelming for most website owners.
Never fear – PaceDigital is here to help! Working together, we’ll:
- Analyze your current business to identify Google ad opportunities.
- Develop a keyword list to effectively reach potential customers.
- Create and test various ads to find what works best for your business.
- Perform weekly optimizations to continuously grow sales and reduce ad costs.
- Setup and maintain analytics tracking software so we can provide you with weekly or monthly reports on how profitable your business and ad campaigns are.
FAQ
Do you offer guarantees?
We cannot offer any guarantees, no one in the sales or advertising industry can guarantee specific results but we are so confident that we can achieve profitable results for our clients that we offer results based billing which means we only get paid if our ad campaigns are profitable.
How long will it take to get results?
Typically with retargeting you will see results within the first 2 months of launching the campaign.
How do you charge for this service?
We offer two types of billing, the first is a monthly retainer/management fee (this is how every other digital marketing agency charges). The second option is what we call results based billing where you pay us a percentage of the profit our marketing campaigns generate for you.